Blog

Where to List Your Business Online and Why It Matters for Local SEO

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data. So what exactly are these people searching "locally" for? Here's [...]

Where to Get Citations to Improve Your Local Search Engine Rankings

There are thousands of places where a citation - a mention of your business name and address, phone number or website - can be built for your local business. Every local business should focus on building a strong core of citations that not only broadens the visibility of the business, but also strengthen search engines' "trust" in the validity of the business's existence. High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local [...]

Online Video. Do More of It.

Your local business needs more online video. There are a few tactics I can make such blanket statements about, but this is one of them. According to data from Syndacast, 74% of all internet traffic in 2017 will be video. From Vine to Twitter TWTR +0.11% to YouTube to Facebook, online videos get more views, more plays, and more engagement than any other medium. If you aren’t engaging in actively creating and sharing videos, you are missing a very easy ROI boat. Forbes 500